Entrepreneurs are not superwoman or superman. Their time, energy, knowledge, and experience is limited. They need help. The RIGHT help, at the RIGHT time, from the BEST people. There are three reasons why this occurs:
Inadequate Resources. Start-ups spend a considerable amount of time securing key resources (marketing, advertising, legal, social media). And funding constraints often require them to hire the wrong people and/or accept substandard efforts. This hinders and delays revenue generation, which ultimately leads failure.
- Distractions. When an entrepreneur is scaling a company, their time and energy are pulled in many directions. These distractions lead to lack of focus, and/or spending too much time on a task.
- Novice Businesspeople. New business ideas are generated by a variety of people. Some are engineers and/or technologists. Some are professors or scientists. And many are young, without business experience. These people do not understand how to start, grow, and scale a business.
The Active X-it mentorship program redefines “mentorship” and creates a process to help drive success. We provide the contacts to identify the best resources, eliminate distractions, and provide the best advice. We help companies build the best product by wisely spending money and implementing the best strategies. Finally, if needed, we surround our entrepreneurs with any needed ancillary services.
We will focus on and work with companies with a hands-on active investment strategy, focusing on Implementation and Execution, aiming to fast-track and execute rapid go-to-market plans. Our approach is to create an active investment strategy that will allow the fund investors to be involved in the portfolio companies with a hands-on approach. The objective of this active mentoring program will be to leverage the expertise of our successful investors to create repeatable business processes that will be applicable to all portfolio companies. Properly implemented, this will lead a much faster “Go-to-market” phase and generate revenue rapidly and more efficiently.
And unlike our mentorship programs, Active X-it mentors are contractually obligated to work a set number of hours, and in return receive additional equity compensation in the portfolio company.